11 - 14 APRIL 2026 | FIERE DI PARMA
TECHNOLOGIES, TRENDS, AND IDEAS FOR MEAT INDUSTRY PROS
Butcher Show is the new B2B trade fair dedicated to the meat supply chain where butchers, processors, buyers and caterers find raw materials, equipment as well as packaging and digitisation technologies and solutions.
Butcher Show will be held from 11 to 14 April 2026, at Fiere di Parma, in conjunction with BBQ Expo, the international event dedicated to the world of barbecuing.
Two related events, two complementary audiences, a single experience that connects raw materials to the final result, enhancing the entire supply chain.
STRATEGIC LOCATION
Parma is much more than a food capital: it is at the heart of one of Europe’s most advanced and productive agrifood districts.
Recognised by UNESCO as a Creative City of Gastronomy, it hosts international trade fairs organised by Fiere di Parma such as Cibus, Cibus Tec and TuttoFood, held in Milan.
With almost 80 years of experience and 135,000 square metres of covered exhibition space, it is a modern and efficient exhibition centre. Functional halls, over 9,000 parking spaces and high-level infrastructure ensure that exhibitors and visitors alike are offered a truly special experience. The Parma Exhibition Centre, strategically situated between the main cities in northern Italy – Milan, Bologna, Brescia and Florence – is easy to reach from all parts of Italy and Europe by various means of transport.
Butcher Show and BBQ Expo are a perfect fit for a setting of this caliber, expanding Parma’s exhibitions programme and raising its standing as an international hub for the promotion of Made in Italy around the world.
VISITORS
AN EXPERT, DRIVEN
AND INNOVATIVE AUDIENCE
Butcher Show attracts a select community of professionals across the entire supply chain:
A meeting point for highly specialized professionals seeking inspiration and updates to evolve their business and remain competitive in the market.
Butchers and catering professionals
Processors and producers
Distributors and wholesalers
Buyers and purchasing managers in the large-scale distribution
Ho.Re.Ca. and normal trade
EXHIBITORS
TECHNOLOGY, QUALITY AND INNOVATION FOR A GROWING SECTOR
Butcher Show exhibitors represent the entire professional meat supply chain, from technology to processing, from finished products to solutions for stores.
Raw material suppliers and key players in the meat industry
Professional equipment manufacturers
Suppliers of processing and preservation technologies
Manufacturers of packaging and digital solutions
Specialists in aromas and functional ingredients
Food logistics operators
Alongside them are emerging players capable of bringing added value through innovation, sustainability, and dynamic market approaches.
Butcher Show is the ideal setting to showcase your products, engage with qualified buyers, expand your network, and strengthen your brand positioning.
COURSES AND
EVENTS
TRAINING; DEMOS AND NETWORKING:
WHERE KNOWLEDGE TURNS INTO ACTION
Butcher Show is not just an exhibition, but also a space of shared expertise and professional growth.
The programme includes: Technical workshops led by industry experts, Masterclasses and talks on trends, regulations, technologies and markets, Live demonstrations and hands-on experiences to improve your work, Events organised by exhibitors at their stands, with demos, tastings and product presentations.
Every activity aims to offer high-level content and stimulate direct discussion between professionals.
WHY EXHIBIT
Your showcase: a strategic opportunity
Improve your brand’s credibility in the eyes of buyers, distributors and sector professionals, establishing your company as a reliable, high-quality partner.
The ideal opportunity to renew your positioning and communicate an up-to-date, competitive image
The exhibition is a strategic hub to find business, forging new business relationships and reconnecting with long-standing customers, suppliers and partners.
Explore innovations, emerging technologies and new market requirements, gaining a competitive edge in a constantly evolving sector.
Endorsing values such as quality, transparency and animal welfare helps to promote and position your brand.
The synergy with BBQ Expo, an internationally successful event, guarantees reliable communication that amplifies the visibility of all exhibitors.
Organized by
Patronages
