11 - 14 APRIL 2026 | FIERE DI PARMA
BUTCHER SHOW: THE NEW STANDARD IN THE MEAT INDUSTRY
Butcher Show comes to life at Fiere di Parma: the new fully B2B event dedicated to the meat supply chain. A strategic hub where producers, distributors, and buyers meet to forge new business relationships and concretely share a strong corporate vision focused on innovation and sustainability.
From April 11 to 14, 2026, held alongside BBQ Expo, the major international event in the barbecue world, Butcher Show will offer a unique experience connecting raw materials to final excellence, showcasing companies and Made in Italy.
Two synergistic events, two complementary audiences, one platform to innovate, grow, and shape the future of the sector.
EXPERIENCE AND INNOVATION
Butcher Show arises from the extensive experience of organizers in the trade fair sector and the meat supply chain. Here, companies will have the opportunity to showcase concrete solutions for a more responsible, innovative, and competitive supply chain, strengthening their reputation and generating new business opportunities.
PARMA: THE CRADLE OF GASTRONOMY
Parma is more than just a gastronomic capital: it lies at the heart of one of Europe’s most advanced and productive agri-food districts. Recognized by UNESCO as the Creative City for Gastronomy, the city hosts trade events of international importance. In this context of excellence, Butcher Show and BBQ Expo further enhance Parma’s trade fair offerings and reinforce its position as an international hub for promoting Made in Italy.
SHOW, ENGAGE, CONVINCE
Your products deserve to be seen in action by decision-makers. At Butcher Show, equipment producers and distributors can showcase their solutions through live cooking and demonstrations, giving buyers a firsthand experience of quality and innovation. Companies along the meat supply chain and cured meat producers can offer tastings and exclusive experiences, creating tangible business opportunities and increasing visibility.
WHO ATTENDS
A COMMUNITY OF MEAT SUPPLY CHAIN PROFESSIONALS
Butcher Show brings together industry professionals looking to get inspired, stay up to date, and evolve their business to remain leaders in an increasingly competitive market.
Butchers and catering professionals
Processors and producers
Distributors and wholesalers
Buyers and purchasing managers in Ho.Re.Ca., large-scale distribution and retail channels
WHO EXHIBITS
THE ENTIRE PROFESSIONAL MEAT SUPPLY CHAIN
From technology to processing, and from finished products to point-of-sale solutions, Butcher Show is the ideal stage to showcase your offerings and discover innovations focused on traceability, sustainability, and the promotion of local excellence.
Raw material suppliers and key players in the meat industry
Cured meat factory
Professional equipment manufacturers
Suppliers of processing and preservation technologies
Manufacturers of packaging and digital solutions
Specialists in aromas and functional ingredients
Food logistics operators
COURSES AND
EVENTS
TRAINING; DEMOS AND NETWORKING:
WHERE KNOWLEDGE TURNS INTO ACTION
Butcher Show is not just an exhibition, but also a place for sharing expertise and professional development.
The program includes:
– Technical workshops led by industry experts.
– Masterclasses and talks on trends, regulations, technologies, and markets.
– Live demonstrations and hands-on experiences to see firsthand how to improve your work.
– Exhibitor-hosted events at their stands, featuring demos, tastings, product presentations, and invitation-only meetings.
Each activity is designed to deliver high-quality content and encourage direct exchange among professionals.
WHY EXHIBIT
Your showcase: a strategic opportunity
Improve your brand’s credibility in the eyes of buyers, distributors and sector professionals, establishing your company as a reliable, high-quality partner.
The ideal opportunity to renew your positioning and communicate an up-to-date, competitive image
The exhibition is a strategic hub to find business, forging new business relationships and reconnecting with long-standing customers, suppliers and partners.
Explore innovations, emerging technologies and new market requirements, gaining a competitive edge in a constantly evolving sector.
Endorsing values such as quality, transparency and animal welfare helps to promote and position your brand.
The synergy with BBQ Expo, an internationally successful event, guarantees reliable communication that amplifies the visibility of all exhibitors.
Organized by
Patronage
