WHY EXHIBIT?
11 - 14 APRIL 2026 | FIERE DI PARMA
THE NEW STANDARD
IN THE MEAT INDUSTRY
Butcher Show comes to life at Fiere di Parma: not just a trade show, but a concrete response to a rapidly changing market.
From April 11 to 14, 2026, join a new, youthful, and innovative vision of the industry.
Here, butchers, restaurateurs, and meat industry professionals find the courage to evolve their businesses, discovering technologies, premium meats, and trends that anticipate the future. A B2B hub where networking creates real value. And with a single ticket, you also get access to BBQ Expo: your window into the cooking and consumption trends that are winning over your customers.
SUPPLIERS FOR YOUR BUSINESS
Butcher Show is a space for understanding the present and anticipating the future of the meat supply chain. It draws on the experience of organizers deeply rooted in the industry, aiming to offer concrete solutions to a rapidly changing market. Here, professionals, companies, and new players meet to explore emerging trends, new business models, technologies, and formats that are redefining the world of meat. It also gives space to younger generations, offering them fresh ideas, skills, and perspectives.
INNOVATION AND DISCOVERY
Come in and discover new products and suppliers suited to your business. Get inspired by top equipment manufacturers and distributors, who will showcase their solutions with showcooking and demonstrations. Meat supply chain companies and cured meat producers will offer tastings and exclusive experiences, allowing you to experience quality and innovation firsthand.
Events and conferences
At Butcher Show, discussion becomes value. A structured program of events, conferences, and professional meetings to analyze the future of the meat sector: from the evolution of raw materials to processing, all the way to the final product on the plate. Supply chain experts, trade associations such as Assocarni, Assica, and Federcarni, industry professionals, advanced butchers, chefs, and buyers will take turns on the stage to analyze sustainability, technological innovation, new consumer trends, and regulatory landscapes.
PARMA: CRADLE OF GASTRONOMY
At Butcher Show, discussion becomes value. A structured program of events, conferences, and professional meetings to analyze the future of the meat sector: from the evolution of raw materials to processing, all the way to the final product on the plate. Supply chain experts, trade associations such as Assocarni, Assica, and Federcarni, industry professionals, advanced butchers, chefs, and buyers will take turns on the stage to analyze sustainability, technological innovation, new consumer trends, and regulatory landscapes.
INDUSTRY ASSOCIATIONS
Butcher Show is held under the patronage and active participation of the industry’s leading associations: Assocarni, Assica, and Federcarni. This concrete involvement translates into dedicated booths, conferences, and in-depth discussions, designed to offer valuable content, strategic vision, and expert discussion on key supply chain issues. This is a crucial contribution to understanding market developments and building, together, the future of the meat industry.
WHO ATTENDS
THE ENTIRE PROFESSIONAL MEAT SUPPLY CHAIN
From technologies to processing, from finished products to point-of-sale solutions: Butcher Show is the ideal stage to view the offerings of top Italian and international companies and be inspired by innovations focused on traceability, sustainability, and the valorization of raw materials and the supply chain.
Raw material suppliers and key players along the entire supply chain
Cured meat factories
Professional equipment manufacturers
Processing and preservation technology suppliers
Packaging and digital solutions manufacturers
Flavoring and functional ingredient specialists
Food logistics operators
Furniture and interior design
WHO EXHIBITS
A COMMUNITY OF MEAT SUPPLY CHAIN PROFESSIONALS
Butcher Show brings together companies and industry players who want to inspire, evolve their businesses, and bring innovation to the meat market, creating real value for buyers. To remain a key player in an increasingly competitive market, we address the needs of:
Butchers and restaurant operators
Steakhouses, pubs, and grills
Distributors and wholesalers
Ho.Re.Ca. channels
Large-scale retail trade and food service
Processors and producers
COURSES AND
EVENTS
TRAINING, DEMOS AND NETWORKING:
WHERE KNOWLEDGE TURNS INTO ACTION
Butcher Show is not just an exhibition, but also a place for sharing expertise and professional development.
The program includes:
– Technical workshops led by industry experts.
– Masterclasses and talks on trends, regulations, technologies, and markets.
– Live demonstrations and hands-on experiences to see firsthand how to improve your work.
– Exhibitor-hosted events at their stands, featuring demos, tastings, product presentations, and invitation-only meetings.
Each activity is designed to deliver high-quality content and encourage direct exchange among professionals.
WHY EXHIBIT
Your showcase: a strategic opportunity
Improve your brand’s credibility in the eyes of buyers, distributors and sector professionals, establishing your company as a reliable, high-quality partner.
The ideal opportunity to renew your positioning and communicate an up-to-date, competitive image
The exhibition is a strategic hub to find business, forging new business relationships and reconnecting with long-standing customers, suppliers and partners.
Explore innovations, emerging technologies and new market requirements, gaining a competitive edge in a constantly evolving sector.
Endorsing values such as quality, transparency and animal welfare helps to promote and position your brand.
The synergy with BBQ Expo, an internationally successful event, guarantees reliable communication that amplifies the visibility of all exhibitors.
Organized by
Patronage
Custom setup partner
